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--von Escher is a typical Sicilian name,
together with Caflisch, Gonzalez
Volpes, Seffer. It is not a joke,
but the reality of an island that has been
populated by different civilizations.
Alfred von Escher is the son of a
cosmopolitan Swiss trader.Born in Germany in
1965, he is a deep Sicilian and
deep mittleuropean.--------------------------------------------------------
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Meeting him in the narrow streets of the old Palermo means to be taken
in
the most hidden meanders of the popular Sicilian culture. He knows
everybody. Meeting him in
Zurich, Berlin, New york or Amsterdam means to
be guided trough a provocative,
crazy and technically perfect trip
into modern art.-----------------------------------------------------------
-------------Alfred has been sailing as a
sailor all over the world since
he was sixteen, then he has started to
live between Sicily and
Switzerland. He has been directing the
Technical Division of a
Museum, promoting
the art direction of different commercial brands, collaborating and develloping strategies for international
adwetising projekts.-----------------------------------------------------------------
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His work, the Double, Triple Identity of Alfred von Escher allows him
to answer
to different environments and to mix taxas and visions, practices and
ways of life that usually are kept very separate.
His visions, involve and create a common ground of
comparative experiences. The work becomes an open laboratory of
daily anthropology and a real occasion of immersion in cultural
phenomena, where contemporary and traditional worlds merge and clash.----------------------------------------
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